‘Who Rules the Mobile Social Media World: Men or Women? [INFOGRAPHIC]’

“Men are generally known to lead the space when it comes to adopting new technologies, but it is us Women who are heavily influencing future mobile technology trends.

Not really a surprise since we know that it is women who are the more social gender and use Facebook, Pinterest and Twitter to check on family, friends and favourite brands multiple times a day. Women interact with brands more often than their male counterparts and for a wider range of reasons. They consume and share news, events, things they love or hate more frequently then men – who are more likely to be visiting news and sports websites.

Alex Hillsberg from Finance Online forwarded their Infographic to me earlier today which highlights some interesting points:

• 12% more women than men use tablets for social media interactions
• On Pinterest women outnumber men by 25% which makes them vital part of the company’s $7.7B value
• Women are the biggest sharers of images and videos in the internet via Instagram, Tumblr, and Pinterest

Traditionally, Tech is a man’s world, but it would be nothing without a Woman. Take it home James Brown!”

By: Sharn Kandola

(I’m a Digital Communicator (Corporate web, social media strategy, Interactive apps) for the public and private sectors. Exploring the intersection of technology and communications!)