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‘Who Rules the Mobile Social Media World: Men or Women? [INFOGRAPHIC]’

“Men are generally known to lead the space when it comes to adopting new technologies, but it is us Women who are heavily influencing future mobile technology trends.

Not really a surprise since we know that it is women who are the more social gender and use Facebook, Pinterest and Twitter to check on family, friends and favourite brands multiple times a day. Women interact with brands more often than their male counterparts and for a wider range of reasons. They consume and share news, events, things they love or hate more frequently then men – who are more likely to be visiting news and sports websites.

Alex Hillsberg from Finance Online forwarded their Infographic to me earlier today which highlights some interesting points:

  • 12% more women than men use tablets for social media interactions
  • On Pinterest women outnumber men by 25% which makes them vital part of the company’s $7.7B value
  • Women are the biggest sharers of images and videos in the internet via Instagram, Tumblr, and Pinterest

Traditionally, Tech is a man’s world, but it would be nothing without a Woman. Take it home James Brown!”

By: Sharn Kandola

(I’m a Digital Communicator (Corporate web, social media strategy, Interactive apps) for the public and private sectors. Exploring the intersection of technology and communications!)

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Why the Norton Marketing Team is Winning Newsjacking in 2014

norton“Can you name five brands that have you excited for the rest of 2014?

Was one of those brands an antivirus software company? If yes, get help. If not, keep reading to see why Norton Antivirus may be one of those brands actually worth getting a little excited about.

The antivirus software industry isn’t exactly known for innovative, creative or funny marketing campaigns. It honestly seems that most of the interaction between the majority of the population and antivirus software is clicking the “NO” box when asked to renew a 30 day trial. Fortunately, there’s nothing about any of this that means things need to stay this way. In fact, Norton may have just broken the proverbial ice with a brilliant little Facebook post.

Remember a few days ago when you couldn’t turn on your television without hearing about everyone’s favorite Canadian pop star? As one CNN anchor put it, “the most important story of the week”. In a week severely lacking subtantial news stories, like massive riots in the Ukraine, the Sochi Olympics, severe chemical spills in West Virginia, and an upcoming State of the Union address, I am glad our largest media outlets chose to focus on the news that truly matters.

But, I digress. Norton was able to brilliantly leverage this absolutely insane level of coverage to their advantageby posting the picture to the right up on their Facebook page.

Did you laugh? I definitely did when I first saw this post come up in my Facebook feed.

As of the time of this blog being written the post containing this picture onNorton’s Facebook page has reached over 14,000 likes, nearly 12,000 shares and just shy of 700 comments. For reference, the average across the last 3 visual posts by Norton would be 38 likes, 3 shares and 1 comment. I’d say the marketing team at Norton did a good job with this one!

In a year where McAfee is absolutely reeling  as they attempt to rebrand into Intel Security, Norton couldn’t have chosen a better time to go viral. By going viral on Facebook Norton have likely exposed themselves to thousands of individuals they otherwise would not have reached, especially those young folks that will become the future customer base of Norton.

I just wanted to share this with all of you and I hope you got as much of a kick out of it as I did! This is really just a great example of how creativity can help in making your content stick. Norton’s marketing team took a current news bit, and instead of just writing a blog post about it decided to make a simple but funny visual piece of media out of it. Simple, but brilliantly well done, and all within Norton’s current brand scheme! I’m in content heaven, guys.

Stay creative everyone, inspire yourself every day.

To the marketing guys at Norton who drew up this great bit, keep up the great work. No pressure.”

Taken from MediaWizardz blog titled “Why the Norton Marketing Team is Winning Newsjacking in 2014” by Michael Korolishin. 

Twitter: @EimantasK