The Most Active Categories Sponsoring F1 Teams

Excluding official suppliers, the auto, technology and auto aftermarket categories are the most active sponsors of F1 teams.

Automotive aftermarket and technology companies provide F1 teams much more than technical expertise.

The auto aftermarket category is the most active sector sponsoring F1 teams followed by technology companies, according to an IEG analysis.

Auto aftermarket companies are 6.5 times more likely to sponsor an F1 team than the average of all sponsors, while technology companies are 4.2 times more likely to sponsor a team.

The apparel; heavy equipment/machinery; sports apparel/equipment; and auto categories tie for third place. Each sector is 2.4 times more likely to sponsor an F1 team than average.

Excluding official supply categories, auto makers are the most active sponsor of F1 teams followed by the technology and auto aftermarket categories.

Most Active Categories Sponsoring F1 Teams
Most Active Categories Sponsoring F1 Teams
Auto aftermarket companies are 6.5 times more likely to sponsor an F1 team than the average of all sponsors.

Most Active Categories Sponsoring F1 Teams (Excluding Official Suppliers)
Most Active Categories Sponsoring F1 Teams (Excluding Official Suppliers)
Automobile manufacturers are 3.8 times more likely to be an associate or primary sponsor of an F1 team than the average of all sponsors.

Official Sponsors of Formula 1
Official Sponsors of Formula 1 (F1)

 

Authored by IEG Inc.

Advertisements

Posted on March 17, 2014, in Formula 1, Sponsorship and tagged , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink. Leave a comment.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: