Posted by eimis
“Men are generally known to lead the space when it comes to adopting new technologies, but it is us Women who are heavily influencing future mobile technology trends.
Not really a surprise since we know that it is women who are the more social gender and use Facebook, Pinterest and Twitter to check on family, friends and favourite brands multiple times a day. Women interact with brands more often than their male counterparts and for a wider range of reasons. They consume and share news, events, things they love or hate more frequently then men – who are more likely to be visiting news and sports websites.
Alex Hillsberg from Finance Online forwarded their Infographic to me earlier today which highlights some interesting points:
- 12% more women than men use tablets for social media interactions
- On Pinterest women outnumber men by 25% which makes them vital part of the company’s $7.7B value
- Women are the biggest sharers of images and videos in the internet via Instagram, Tumblr, and Pinterest
Traditionally, Tech is a man’s world, but it would be nothing without a Woman. Take it home James Brown!”
By: Sharn Kandola
(I’m a Digital Communicator (Corporate web, social media strategy, Interactive apps) for the public and private sectors. Exploring the intersection of technology and communications!)